Many of you would disagree with me, but I am standing with my point:

Internal link building is more crucial than inbound link building

Now don’t get me wrong. As you move on, I shall be justifying with solid points as to why internal linking is more important than inbound linking when it comes to organic rankings. Getting your site interlinked is like creating various strong pillars of your building so that there are less chances of it falling down.

Internal Link buildingToday, search engine algorithms are getting complex day by day and the factors for ranking are generally not the ones that many marketers would prefer, e.g., internal linking, unique content, regular blogging, reader engagement, etc.

Inner linking is difficult said than done. Yes, you heard me right. Several wordpress tools come with powerful scripts to initiate strong inner links in your blog/website. So what are the benefits of getting your site interlinked with your own pages? Have a look at them below:

1. Adding value to your original content

When you provide a link on your blog or website that refers to another related topic, you are not only retaining the visitor but also adding value to his/her life! This is similar to a company providing many SEO services such as article writing, copywriting link building, as compared a firm providing only seo or content writing service.

2. Complying with Google’s changing algorithms

Let me be clear on it. The year 2012 has been one hell of a tough roller coaster for internet marketers with websites losing rankings and businesses. Congratulations! You are complying with Google’s ever0changing search algorithms, with more emphasis being placed on internal link building practices as compared to inbound links. Moreover, you along pass out the link juice when you interrelate content with different pages. Since each page and post has a unique PR, the link juice gets passed to certain pages that you want to rank higher in rankings.

3. Higher rankings

Believe it or not, inner linking can lead to higher rankings. Just remember the following point:

Your site needs to be ready for search engines to be crawled and indexed and healthy inner linking practice is just one sign of that readiness.

I haven’t heard that from any SEO expert, as they are my own unique views about strong internal link building practices. Get your website ready for higher rankings. One tip is to scan your content and place links on anchor text to other related pages of your website. When done, finally ping your blog/website to search engines.

4. Decreasing Bounce Rate

Bounce rate is described as the number of visitors leaving your website within less than 30 seconds of visiting your website / (divided by) the number of total visitors x (multiplied) by 100. A figure of less than 50% is always desirable and for authority websites, this figure is as low as 20%. Lower bounce rate leads to higher organic rankings.

5. Better reader engagement

Your readers don’t get lost while reading your blog or page. They keep on visiting page to page of your website that is interlinked with each other. Moreover, you also get the added benefit of promoting your old posts that might be relevant to your new post and might not have been even seen by your visitors.

6. Earning trust of your readers

You can earn the trust of your readers if you regularly interrelate your blog content. This way your visitors would consider you an authority in your niche who exactly knows how to jump a visitor from page to page for relevant content.

I would like to know in comments your internal practices. Have you tried them so far?


Yasir Saeed

A tech enthusiast, blogger and all things tech geek, I am Yasir Saeed from Pakistan, somewhere in my mid 20's. I write how-to-guides and other tech topics for you on my personal blog at yasirsaeed.com.