As we are approaching 2013, we need to be sure that the New Year should be of new promises, new resolutions and new fulfillment. Have you had a look at your SEO 2012 strategies? Are they spammy in 2013? Are you really following the ever-changing search algorithms? As a blogger, I know that my efforts are focused on improving my site’s content and providing value to my readers as time progresses. I am establishing my website’s brand identity as a tool for bloggers, seo professionals, and social media enthusiasts.
SEO is such a roller coaster ride that by the time you create and implement new strategies, the search engines have already undergone changes, thanks to Penguin and Panda. So, how in this ever-confusing world, do you strive your website as a brand in your niche? Just try to use a shortcut and get a GOODBYE from Google. Have a look at 5 tips of making sure your 2013 SEO strategy follows the tough ride of search engine algorithms:
1. Don’t overdo guest posting
Guest posting is great, but remember “excess of everything is bad.” Focus on your blog and don’t overdo guest posting efforts. You can never know about getting banned by trying to get links from other blogs and websites by Google. Although your readers respect a variety of quality authors of your website, but their prime concern is reading articles that are solely written by you based upon your own opinions. Having frequent guest posts on your blog could lead to distraction amongst your site visitors.
2. Don’t stuff in keywords
There was a time when keywords were stuffed in content, with density of as high as 10% in the entire article. Websites have been severely punished for these poor practices. Why keyword stuffing is bad? Let me give you an example below:
You are hired as a guest speaker on a topic of your choice in front of a large audience. Would you keep on repeating your name, your services, and some key points again and again in your speech? That would sound nasty, wouldn’t it? Just read your content out loud and you’d notice how stupid it looks with keywords stuffed in it!
Get your website banned by getting keywords stuffed in your content. An ideal density is not more than 1%. Focus more your content rather than sprinkling keywords here and there in your article.Be natural and human-oriented in your content. Don’t give the impression that it is written by a robot.
3. Don’t overdo anchor text optimization
For any website, it is important to notice how anchor text optimization can bring in long term benefits, but it should be done in limits. Search engines are now punishing websites that are overly optimizing only a keyword or two for the promotion of their websites. If your blog is focused on providing blogging tips, then the following keywords can be great for anchor optimization:
- blogging tips
- tips on blogging
- blogging advice
- starting a blog
- blog posting suggestions
Did you notice the variation in keywords? This is EXACTLY what Google wants from your website. If you link your website with the different keywords, your website shall be naturally preferred by search engines as compared to a site using only one or two keywords as anchor text.
4. Writing unique Content
O Boy! Did I forget to mention about it? Quality content is the essential fuel for your blog to keep it ranked on Google. There was a time when a page or two could have been copied on your website and search engine police wouldn’t anything with you. But today, even if you copy a single sentence, you could end up suffering from lost rankings. Invest in quality bloggers and writers that can produce unique content for your blog.
Bad Linking Practices
And, finally, let’s also talk about what simply does not work in the world of linking practices. One thing that can really hurt the search engine rankings is the participation in various link schemes. Yes, that’s right – the practice that was considered to be okay a few years ago is not that great anymore. And it is not only about excessive link exchanging – far from it. It is also about trying to create multiple webpages in order to cross-link between them, linking to unrelated and irrelevant sites, and trying to gain additional links in the form of comments with optimized links.
It is also not a good idea to think that you can get anything from the so-called cloaking practice. What you are showing to the users should be exactly what you are showing to the search engine crawlers. So no, trying to show HTML code to the crawler instead of the animation that visitors get to see is not going to get you anywhere either.
At the end of the day, it is clear that it is getting harder and harder to trick Google into thinking that you have a better site than you really do. The best strategy to get a high search engine ranking is to simply focus on the over all quality of the website. Using clean and simple SEO strategies is still a great way to improve search engine rankings, but it is much better to invest one’s time into making your blog better than into trying one’s luck with shady methods.