I just came across the astonishing research conducted by NielsenWire which stated that there were only 36 million blogs till the end of 2006 but that number rose to over 181 million by the end of year 2011. Please note that I still have a year to count and I believe that the number could have been well over 200 million blogs. With such an astounding number of bloggers coming in each day, just how many of them do you think sustain their reputation as authority bloggers and websites in their niches.
With such a massive influx of new blogs each day, only a few make it to the top and the ones who do, follow ethical blogging practices and post helpful content regularly on their blog. Now you might be asking:
“When I own my personal blog, I am free to write about anything at any time I want. Then why ethics should be taken into account?”
No matter even if you own a personal blog, there are specific rules and ethics you need to take into account. I stumbled upon a good article by Matt Smith about Ethical and unethical blogging practices so I wanted to add more information to it and share it in a unique way to my readers. Here is a list of unethical blogging practices that I often find bloggers making:
1. Copying content from other websites and claiming it as yours
The single biggest mistake bloggers make is to drive traffic to their blogs by using copied content and claiming it as their own. Google has hit hard on authority websites if it found out plagiarized content, and if a blogger thinks he/she is going to survive that attack, then think again. You are definitely going to be ruined by search engine algorithms sooner or later if you don’t write unique content yourself.
2. Too much guest posting
Although guest posting is a great and legitimate way of link building and traffic generation, it in no way is an alternative of your own blog posting efforts. Think of your blog as a retail shop. The bigger it is with a variety of items, the better. You want customers on your retail outlet and start printing pamphlets all around the town. But when customers come, they leave in disappointment, Why? Because you have nothing on your store. Your store does not cater to your customers’ needs. You are spending too much time promoting yourself that you have no time to actually work for yourself! Similarly, your blog should be filled with quality blog posts so that it makes an enjoyable experience for your visitors when they come from other websites.
First, have something for your visitors, and then go for guest posting. I know many bloggers just don’t have the patience level and start guest posting right away, it is worthless to drive targeted traffic to a near empty blog.
3. Providing false facts
Facts are real in nature and providing your readers with false content and stats is a serious crime. Since a well-written quality post needs time and research to write, many bloggers just tend to stuff their blogs with content that isn’t backed with any reference, alongside false facts. If you continue providing false facts, a time would come when no visitor would even bother of visiting your page because you are misleading everyone out there. Be straight forward. Instead of writing 3 posts a day with false facts, write only 1 but with solid foundation, and factual statistics.
As internet usage has expanded, it has become easier than ever to find out the real sources and facts for your stolen information and once it is done, your reputation of a blogger goes down the drain. If you do this with others, then don’t freight of others stealing your content. To maintain your authority, you should be able to provide factual information
Consciously or unconscionably, have any one of you utilized the unethical blogging practices? Any other ideas you want to share? I want to hear in comments.