Do you only that only 7% of bloggers continue after the 1st 6 months of blogging? Do you know most of the bloggers make terrible mistakes and end up failing miserably?
We all make mistakes, but blessed are those who do not repeat.
This dilemma isn’t new, but every new and professional blogger is always weary of generating quality traffic for their blogs. Targeted traffic is the lifeblood of any blog. Notice how I used the word targeted? You cannot expect an investor to visit your traveling website, would you? Neither you can expect an expecting mother to visit pet food website?
So, what are the top 5 dumbest blogging mistakes you are making on your blog?
Mistake #1: Not posting enough quality content
Mistake #2: Not optimizing using proper SEO techniques
Mistake #3: Not social networking for your blog
Mistake #4: Not guestposting on related blogs
Mistake #5: Not commenting on others blogs
Let us have a look at them one by one:
Mistake #1: Not posting enough content: Quality content is the undisputed king of your blog and is highly regarded by search engines. Matt Cutts said that a blog/website should be so informative that it becomes an authority in that niche to be ranked higher in SERPs. An authority website is something you look up to always for any problem, information and new content. Similar to someone elder in your family who has an authority over others. Just think about it for a sec. If your purpose of reading other blogs is to look for unique content, then why not you become a premium source of unique content in your niche? Why wouldn’t you want your blog to be looked up to when searched by people?
In blogosphere, only those dominate who update themselves regularly. You just cannot assume to be a certified business analyst unless you keep yourself updated with the industry’s latest trends, updates and new certifications or the competition is going to outdo you straight away! Regular blogging on your website helps in developing credibility in the search engine result pages, giving you more importance than other, non-active websites.
So, what type of content is required for your blog and how to generate it?
- Detailed tutorials – Detailed How-to-tutorials are although hard to write, compile and publish in your own words, they are often the single biggest factor behind your strong SERPs. Blogging on hot problematic topics and providing feasible solution yields to a big chunk of targeted traffic through SERPs and referrals flowing to your blog. Your content should be 100% uniquely written without the use of any software. Make sure to stick with your niche. They are long term in nature and often searched for many more days, weeks and even years to come. Pick one niche and one niche only and get focused on it. A good rule of thumb is to have at least 75% of posts on your blog to be evergreen in nature.
- Controversial and well-thought out topics – Both types of posts, well-researched and negative in nature, can be very helpful for your rankings. Make sure to provide such type of content from time to time.
- Latest News – I do not really rely on having only the latest news on your blog. However, due to their nature and trending, latest and breaking news often get big hits from visitors and high search engine rankings. For example, posting news pertaining to SEO and Social Media on my blog. But, tips and tutorials are more likely to remain for a long time in rankings as compared to just the latest news. Unless you are Huffingtonpost, RedmondPie, Techcrunch and Mashable, don’t put all your eggs in one basket.
Mistake #2. Not optimizing your content with proper SEO techniques: As an expert driver, have you ever thought of driving a car that isn’t optimized, consumes a lot of fuel and the time limit over for oil change? Website is no similar. Quality content is fuel and optimizing the content is engine tuning. Got the link? It is always best to practice some basic HTML and SEO so that you can optimize your posts for better visibility in rankings. Make sure that you define quality targets and read some great SEO blog posts on blogs such as seomoz.org and searchenginewatch.com. Install some quality SEO plugins such as WordPress by Yoast and All in One SEO plugin
Now, there are 2 types of SEO strategies that internet marketers have divided into:
All factors involving the use of content, keywords, titles and descriptions of a post/page. All aspects are contained on the page. As such it is called On-page SEO. The jury is still out to decide whether or not keywords in domains are relevant for rankings. Pros and cons are always present for it. Here are the On-page SEO factors that I am highlighting:
1. Keywords in Domain – Keywords in domain have been used cleverly by many webmasters in an attempt to outdo competitors for rankings. Google is on a crackdown on EMD (Exact Matching Domains) because the quality of content hadn’t been so impressive as compared to other sites. For example, tell me a single keyword in the following authority websites:
These are authority websites on Technology news, Social Media, and Computer Troubleshooting. Where did you see the keyword? And how many keywords have been stuffed in the domain? My personal blog has no keyword in it. So how did the above mentioned websites became authority sites? They are providing useful content as well as maintaining brand identity with their own name in search engines.
2. H1, H2 and H3 tag: For this, it is better to install All in One SEO plugin, which is the best SEO plugin for WordPress. Your keywords should be present but not more than once in your H1 tags and subheadings H2, and H3.
3. Content: Authoritative, and qualitative content should be used that is solely written by you or for you by a ghostwriter. Make sure that it is providing relevant information on the topic.
4. Keyword density: I do not consider this to be an important aspect anymore. Although some bloggers have nearly 5% keyword density, that is a total disaster for your blog these days. The magic sprinkle of keywords here and there in your content isn’t working anymore after the Penguin updates. Make sure to limit your KD by 1% only. Quality content is not ranked by the number of keywords, but by the quality of information.
5. Meta description: You should be going good in an SEO plugin where is says Meta Description. Write the description about the post/page with important keywords too mentioned naturally. Do not try to write as if you are over-doing it. 160 characters is the MAX limit of every description. In short, it should be a summary of your post.
6. Meta keywords: I have explained about it already in Keyword Density. Just write some important keywords but it has little to no relevancy in the eyes of Google and Bing.
All aspects of ranking done outside the website, for example link building, affiliate marketing, blog commenting, forum commenting, etc. are collectively known as Off page SEO. Have a look at some offpage SEO aspects:
1. Natural backlinks – Google says that your website should be so informative that it should get natural backlinks that are non-paid and based upon the quality of content. If you like my article and share it on your website, have I asked you to do it for me? Have I paid you for it? This is what Google wants. Always focus on quality. If you manage to get 1 backlink to your blog from an authoritative niche to your website, it is far better than having 100 random links because you would be getting not only high PR linkjuice but targeted traffic.
2. Submitting your sitemap to Google and Bing – If you haven’t done till yet, make sure to create a new sitemap in your blog and submit it to Google and Bing Webmaster tools. This will help in increasing your site’s indexing rate and could lead to higher rankings in SERPs.
3. Submitting your site to Google Blog Search – Submit you blog to Google Blog Search. It is FREE and highly useful for traffic. Yahoo blog directory comes with free and paid option at $29/annum alongside 7 day guaranteed listing.
Mistakes #3. Not social networking
By now if you haven’t created a Facebook page, Google plus profile, Twitter account and LinkedIn account, stop everything, and do this task first. You need to be very active on social medias as the trend of getting traffic from social websites is increasing day by day. We are living in a society where natural referrals and word of mouth promotion has a big advantage to any product, service, or website. Syndicate your blog with NetworkedBlogs and WordPress apps so that whenever you create a new post, it automatically gets published on your dedicated social media accounts. Moreover, also have a Google plus profile and facebook dedicated page like box on your blog’s sidebar. Your main purpose shouldn’t be just increasing the number of fans, but also interacting with them.
Mistake #4. Not guest blogging
Build your reputation by providing quality content as a guest on other reputable related blogs and websites. Not only you get backlinks, but also targeted traffic. Get a list of nearly 20 top blogs in your niche and contact their webmasters with a custom mail showing your interest in their blogs. Read some great tips on guestblogging on Matt Smith’s article on 17 common blogging and seo mistakes – Do you make these? and visit the subheading on Guest posting.
Mistake #5. Not commenting on other blogs
Use DIsqus or CommentLuv WP plugins on your blog and also comment on other blogs. Your comment should look like actual contribution to the website, and not a spam at all. This way, you can get targeted backlinks and traffic toward your blog. Make sure to comment based upon the website’s rules and regulations.